About the author

Dorothy Fiedor

Senior WordPress and WooCommerce engineer and UX/UI designer in Athens, and founder of FDesign. I design, build and run production stores end to end: the interface, the custom plugins, the WooCommerce data layer and the managed hosting the stores run on.

Get in touch View the portfolio

Based in Athens, Greece Experience Design since 2008, web since 2015 Languages Polish, Greek, English Email [email protected] Phone +30 694 005 0770

Background

From print design to running production stores

My training is in design. I studied at the Technical School of Applied Arts in Athens, then took a BA in Graphic Design at the Technological Educational Institute of Athens, with an Erasmus semester at the Academy of Fine Arts in Katowice, and in 2021 a specialisation in product design and 3D printing at the National and Kapodistrian University of Athens. My first design work, in 2008, was for an architectural office in Athens, followed by educational books and logo design at LTH Advertising. For three years at Eworx I produced multilingual reports, handbooks and publications for EU institutions and agencies, which is where I learned to work to strict specifications and deadlines that do not move.

From 2015 the work moved to the web: WordPress and Magento development for hospitality, medical and retail clients, hand-coded HTML email for major brands in Greece such as Papastratos and BMW, built to display correctly in Outlook, Gmail and Yahoo Mail, and Magento front-end development for car parts stores and B2B auto parts platforms.

The same year I started FDesign, and over time the practice grew from design into engineering. Today I take responsibility for the whole of a site: the UX, the theme and plugin code, the hosting and email, the security and the technical SEO. Clients deal with one person who understands every layer, so problems get traced to their cause instead of being passed between suppliers.

Since 2020 I have also worked in-house as the WordPress engineer for a group of supplement e-commerce brands, where I own the stores, the B2B channel and the integrations behind them. That work in a regulated, high-traffic retail environment informs how I build for every client.

Areas of expertise

What I work on

Design and development

UX and UI design, design systems and responsive front end for business sites and online stores, built on WordPress and WooCommerce.

Business websites

WooCommerce and custom plugins

Plugins written to the WordPress Coding Standards and released Plugin Check clean. Stores migrated to WooCommerce High-Performance Order Storage (HPOS), with custom code kept HPOS-compatible from the first line.

Products

Managed hosting and security

Managed hosting on Plesk behind Cloudflare, with PHP-FPM worker tuning, MariaDB upgrades, mail deliverability, backups, hardening and incident response.

WordPress security

Technical SEO and automation

Structured data, Core Web Vitals, product feeds and analytics, along with ERP integrations, scheduled reporting and data pipelines.

Automation services

Experience

Roles and responsibilities

WordPress and WooCommerce Engineer, UX/UI Designer and Email Marketing Specialist Natural Vitamins Europe, Athens 2020 to present
WordPress and WooCommerce Engineer and UX/UI Designer FDesign 2015 to present
Magento Front-end Developer Connect Web, Athens 2018 to 2019
Email and Front-end Web Developer Converge ICT Solutions, Athens 2017 to 2018
Web and Graphic Designer Hellenic e-Business Solutions, Athens 2015 to 2017
Graphic Designer Eworx S.A., Athens 2011 to 2014
Graphic Designer LTH Advertising, Athens 2011
Graphic Designer A. Avanidou Architectural Office, Athens 2008

Responsibilities today

More than 50 WordPress and WooCommerce sites designed, built or maintained since 2015, for clients in e-commerce, B2B, professional services and the arts.
End-to-end ownership of a multi-brand retail group: design, development, hosting, security and growth for several storefronts and a B2B ordering channel.
Custom plugins in production, including the FDesign Withdrawal Button for WooCommerce, which adds the online withdrawal function required by EU Directive 2023/2673, along with an author and structured data system, a B2B case ordering engine and WPML-compatible product blocks.
Business process automation, including Soft1 Order Automation for WooCommerce, which sends every order to the Soft1 ERP with the correct document series, VAT details, marketplace references and order attribution, through a queue guarded against duplicate orders. Alongside it, marketplace price monitoring and scheduled data exports.
Store performance and the data layer: WooCommerce HPOS migrations with order data verified before and after the switch, and custom code written against the HPOS APIs.
Email marketing for the retail group: newsletters designed, built and sent in Mailchimp, and the automated email flows behind them.
Managed hosting for client sites: PHP-FPM dynamic worker tuning sized to real traffic, planned MariaDB version upgrades, and the Plesk environment behind them, including DNS, backups and email authentication with SPF, DKIM and DMARC.

Selected work

A selection of sites and stores I have designed, built or maintained

More than 50 projects since 2015, across e-commerce, B2B, engineering, professional services and the arts. Case studies and screenshots are on the portfolio page.

E-commerce and B2B

naturalvitamins.gr Supplement store, in-house since 2020
b2b.naturalvitamins.gr B2B ordering platform, design, development and maintenance
greenforest.gr Website design, content and front-end development
truemuscle.com Sports nutrition store, in-house
monobio.gr E-shop design, development and maintenance
Konstantino Magento 2 jewellery store, front-end development
MaxxParts, CityParts, InterParts, Carsite, Autopartsguru Magento and B2B auto parts platforms

Engineering and business

martinchilds.com Water control engineering, United Kingdom
cambridge-computer.com Business website design and front-end development
penguinline.gr Printing and advertising, development and maintenance
4drivers.gr Business website, front-end development

Music and the arts

guild-of-hornplayers.co.uk Guild of Hornplayers
handelinstitute.org The Handel Institute
three-worlds-records.com Record label, website design and front-end development, brand identity

Brand identities for orchestras, including the London Chamber Orchestra, are in the portfolio.

How I write and publish

Editorial standards

Articles and guides on this site are written for site owners who need to make decisions about their own sites. These are the rules I hold them to.

Written from practice. I write about work I do myself. Where an article draws on a client project, identifying details are removed unless the client has agreed to be named.
Sourced. Technical claims link to primary sources: official documentation, published standards and the vendors' own announcements.
AI use is disclosed. Where AI tools assist with research or drafting, I review and edit the result, and the article says so.
Dated and maintained. Every article shows when it was published and when it was last updated. When the guidance changes, I revise the article rather than leave it standing.
Corrected openly. If you find an error, email [email protected]. Factual corrections are made promptly and noted on the article.

Writing

Articles by Dorothy Fiedor

WordPress Security: Why Your Site Is a Target and How to Stay Safe Security August 2026

All articles

Credentials

Education, skills and contact

Dorothy Fiedor

Founder of FDesign, Senior WordPress and WooCommerce Engineer

Dorothy Fiedor is a senior WordPress and WooCommerce engineer in Athens and the founder of FDesign. She designs, builds and runs production stores end to end, from the UX and the custom plugins to WooCommerce HPOS migrations, ERP and marketplace integrations, and the managed hosting behind them, including PHP-FPM worker tuning and MariaDB upgrades. Since 2020 she has also been the in-house WordPress engineer for a multi-brand supplement e-commerce group.

Her background is in design. She trained in graphic design in Athens and at the Academy of Fine Arts in Katowice, has worked as a designer since 2008, produced multilingual publications for EU institutions, and moved to the web in 2015, building WordPress sites, hand-coded HTML email for major brands such as Papastratos and BMW, and Magento front ends for car parts retailers, while growing FDesign alongside. That route from design into engineering is why her work covers the interface, the code and the infrastructure as one job.

BA in Graphic Design, Technological Educational Institute of Athens. Specialisation in product design and 3D printing, National and Kapodistrian University of Athens. Graduate of the Technical School of Applied Arts, Athens. Polish native speaker, fluent in Greek and English.

WordPress and WooCommerce WooCommerce HPOS WordPress Coding Standards Plugin Check PHP and MariaDB PHP-FPM Managed hosting and Plesk Cloudflare WPML JSON-LD structured data GA4 and Tag Manager Python and REST APIs Figma and Adobe CC

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Business details

FDesign is the trading name of Dorothy Fiedor, a sole trader registered in Athens at 19 Aghialou Street, 10443. Registration numbers, terms of service and data handling are set out in the terms and conditions and the privacy policy.

What does Dorothy Fiedor specialise in?

WordPress and WooCommerce engineering for online stores and business sites: custom plugins, HPOS migrations, ERP and marketplace integrations, performance and security, and the managed hosting the sites run on. She also designs the interfaces, so projects stay with one person from the first sketch to the server.

Do you work with clients outside Greece?

Yes. A large part of my work has been for clients in the United Kingdom and elsewhere in Europe. Projects run remotely, in English or Greek.

Can you take over a site someone else built?

Usually, yes. I start by reviewing the theme, the plugins and the hosting, then give you a written assessment of whether the site is worth maintaining or would cost less to rebuild.

Do you work alone or with a team?

FDesign is my own practice. You work directly with me from the first call to delivery, and I remain your point of contact after launch.

How do I start a project?

Send the address of your site, or a short description if it does not exist yet, through the contact form. I reply personally with questions or a proposed next step.

Profile last reviewed 19 September 2026.

Planning a new site, or fixing an existing one?

Tell me what you need and I will reply personally, usually within one working day.

Contact me Email directly